The philosophy Society espouses is very simple: it is never satisfied. An exclusive fabric, a valuable yarn, a colour never yet tried – for Society these are not points of arrival. They are staging posts on an odyssey of exploration.

“Mistreating” a cloth to obtain a new range of tactile and visual sensations, bringing together two fabrics no one ever dreamt of combining, rediscovering an ancient fibre (ramie for example) and putting it to an unusual use – everything Society “ought not to do” it tries, it tests out, and it does.

In much the same way, it gets its regular clientele to mix together its creations, so changing established rules and creating new, more intimate and personal, ones. Habit does not hold sway in the world of Society. Never.